Public Relations

With the help of tailored strategies that increase the worth of companies and brands, our team can efficiently meet the goals of our clients and deliver long-term results. PRP’s business development team, made up of industry professionals, works with businesses to tap PR opportunities via novel strategies.

About PRP’s Public Relations Services

While public relations and marketing work together, they each have their own distinct purposes. Public relations aims to improve the public’s opinion of a company. Conversely, revenue growth is the primary objective of any marketing effort.

The objectives of our public relations strategies are to:-

  • Audience analysis, increased number of followers, and depth of reach enhance engagement, campaign management, hashtags blueprint, and insights report; and.
  • Advertising and promotions and paid traction.

Our public relations (or, brand-building) exercise begins from the very moment you empanel PRP as your public relations agency. The steps we take in strategizing your public relations exercise are done logically, in the following sequence:

a) Brand Analysis and Planning your Public Relations Strategy

After a meticulous study of your brand, the sector in which you are a player, your target audiences and their needs, and the goals of your brand, we develop a robust public relations and social media strategy that is tailor-made to obtain your goals.

b) Leveraging Our Relationships in Media and with Industry Experts

We then use our deep-rooted relations in media (both offline and online), with industry experts, and other stakeholders help you find the relevant platforms where you can be projected as a thought leader by broadcasting your thought articles and opinions. To ghostwrite such articles and thoughts, we have a team comprising writers specialising in various sectors. Once you approve of the pieces written by them we broadcast them.

c) Storytelling

This is the most critical part of any public relations exercise. Storytelling is what really engages your audience because instead of telling them technical and industrial details, it tells audiences how your products or services can fill need-gaps they are facing. Thus, we create stories around your brand and also incorporate your brand into various other stories wherever it fits well.

d) Result Analysis

In regular intervals, as your campaign proceeds, we provide you detailed results in measurable metrics. This allows you to gauge the measure of success of your public relations exercise. If, in the rare case, you decide to shift goalposts mid-way through the campaign depending on changes in the market, we make changes in the strategy created for you to suit your requirements.

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