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Social Media Trends During the Covid-19 Pandemic

The number of social media users are increasing by the day. According to Global Digital Report 2020, social media has registered a 9.2 per cent increase in users since January 2019. This clearly indicates the potential of social media to reach out to a large number of audiences and spread awareness about the products and services. The pandemic has made people stay inside their home, and they moved to social media to connect with their world. Not only the number of users has increased, but also the time spent on these platforms.

The unprecedented times of pandemic have changed things a lot with new normals like social distancing, restrictions on activities, work from home culture, etc. New social media trends have emerged in 2020. You need to keep a close eye on these trends and plan your social media strategy accordingly.


  1. Diversification

As the users are exploring different social media platforms, you also need to follow them and make a strong presence there. No doubt, Facebook is the most popular platform, but other platforms like Instagram, Twitter, YouTube, LinkedIn, Pinterest, etc. are also drawing the attention of social media users. Diversification will help you leverage the benefits of social media platforms that are trending among teenagers and adults. If you are not present at these platforms, create an account and engage with your existing customers and prospects.

  1. Communities and Groups

Apart from creating your company pages across the platforms, you can create communities and groups also. It will be easy to communicate with your brand followers and engage them with relevant content. On the other hand, customers can connect with you easily, it builds trust. Satisfied customers share their views about the products and services in the group, and appeal to prospects to use the products. Further, the group will help you understand the interest of audiences better and improve your services accordingly.

  1. Micro-influencers

Social media influencers are gaining importance by the day. People with one thousand or more followers can drive huge traffic, revenue, and enhance brand awareness. Micro-influencers make a strong bond with followers and share relevant content for them regularly. Micro-influencers charge far less than macro and mega influencers and can be hired with easy terms and conditions.

  1. Employee Engagement

Employees can contribute to brand building, and modern business houses understand this very fact. Employee engagement helps them produce a massive quantity of fresh and relevant content for audiences. Content created by employees helps in building trust, reinforcing relationships and generating significant traffic. On the other hand, the organisation’s trust works as a morale booster for them.

  1. Storytelling

Storytelling has emerged as an effective practice to engage audiences. Short videos, images and small posts are getting more clicks. You can simply put your products and services before prospects and tell them how they can be useful. You can also show the story behind your existence, the challenges you faced and the achievements you accomplished. Further, you can show the work culture you maintain, the creative freedom you give to your employees and the relationship with them. You must search for fresh stories, resonating with your audiences.

While businesses are facing huge challenges in these unprecedented times of pandemics, social media marketing is evolving by the day, providing much-needed marketing support to companies. This is the prime time to establish relationships with prospects and continue communication with your existing customers. As the social media platforms are coming up with new features, internet penetration is increasing, you also need to come up with the best strategy to engage your audiences. Working on changing trends strategically will help you accomplish branding goals. Our social media experts can help you in this journey of relationship and brand building.