There are literally billions of brands in existence right now, every single one of them wants to establish itself as an industry outlier. This is where PR Professionals come in, but in order to do the best PR possible, knowing all there is to know about branding, brand management, and brand reputation management is essential.… Read more Branding and Brand Reputation Management Primer for PR Professionals

Building a brand has become crucial these days and holds the utmost importance to market a product. Creating the identity of a brand or company needs insightful strategy and marketing techniques to grab the attention of the relevant customers. Nowadays, the internet is ruling and people are more interested in the digital world as people find… Read more How Digital PR Can Help Build A Brand?

Brand recognition nowadays is gaining more prominence than ever before. Why not? After all, strong brand perception results in tremendous benefits. Considering the fact, companies hire renowned professionals from the world of PR and advertising and, sometimes, they also appoint celebrities as brand ambassadors. There is nothing wrong with these tactics. But, there are brand… Read more Employees: Brand Ambassadors On The Floor

Public Relation has flourished in recent times because almost every brand tries to engage PR specialists to help their brand reach the public. PR is a cog in the wheel of creating perception. It builds a mutually beneficial relationship between organizations and their audience, persuading them to follow with their idea, avail their services or… Read more Importance Of PR In Branding