Public Relations is the management of the two-way communication between the organisation and the public. It is one of the marketing tools that can help the brand to keep it’s recognition. The way a brand is promoted is presented by public relations and it is also one of the traditional five P’s of marketing (product,… Read more How To Increase Your Brand Exposure With Public Relations?

Brand recognition nowadays is gaining more prominence than ever before. Why not? After all, strong brand perception results in tremendous benefits. Considering the fact, companies hire renowned professionals from the world of PR and advertising and, sometimes, they also appoint celebrities as brand ambassadors. There is nothing wrong with these tactics. But, there are brand… Read more Employees: Brand Ambassadors On The Floor