Often people ask, what is the role of social media in public relations? Social media has emerged as a prime storytelling mechanism. With the growing digital panorama, brands are now executing social media into their PR strategy as a medium to connect with audiences. Customers are using social media to understand and interact with their… Read more Role of Social Media in Public Relations

PR in Hospitality is a highly competitive field that thrives to an excellent extent on effective PR for hotels, which is an ongoing process. It is important to strengthen relationships with the media that require development and maintenance. The role of PR agencies in hotels is to create a hotel’s reputation and to guard it… Read more The Importance of PR in the Hospitality Sector