Technology has a greater footprint on public relations and corporate communication than predicted by any expert. Public relations agencies and professionals must decide how technology can be utilized to keep up with the contemporary tech and PR war.    Let’s look at the impact of technology on the evolution and growth of the Public Relations… Read more HOW TECHNOLOGY HAS REVOLUTIONIZED PR INDUSTRY?

As the country faces an unprecedented crisis the likes of which never seen before, healthcare communication becomes of paramount importance. The communication between the government and the public not only acts as a lifeline for the people, but it also disseminates vital information and helps in spreading awareness to the masses. During this time, Public Relation… Read more Role of PR Firms in Mitigating the Corona Pandemic

It starts with your goals. Make sure any agency you consider understands them, and that they offer ways to measure the positive impact of a successful PR program on achieving those goals.   Solid Reputation Top PR firms have a good reputation, both in the community and in media circles, brought on by years of… Read more 7 Qualities You Must Consider While Choosing A PR Agency

The booming Internet connectivity and proliferation of advanced technologies have disrupted the communication landscape worldwide. The real-time and emphatic nature of communication has necessitated PR Agencies to be thoroughly abreast of the industry and tailor their strategy and tactics in tune with the latest demands.  Here are the top 5 tactics your PR agency needs… Read more Top Five Tactics Your PR Agency Must Follow

The importance of public relations lies in how cost-effective it is as a B2B marketing strategy to increase credible brand awareness. PR in B2B consists of three elements brand building, demand generation and digital communication. It fosters new relationships within a specific industry or business sector and entails manipulating influences of the targeted audience through… Read more Role of Public Relations in B2B Marketing 2022