Technology has a greater footprint on public relations and corporate communication than predicted by any expert. Public relations agencies and professionals must decide how technology can be utilized to keep up with the contemporary tech and PR war.    Let’s look at the impact of technology on the evolution and growth of the Public Relations… Read more HOW TECHNOLOGY HAS REVOLUTIONIZED PR INDUSTRY?

Summary: Artificial Intelligence (AI) is making its way into every field, including Public Relations (PR). The use of AI can revolutionize the way PR works by automating myriad routine tasks. Tech-savvy PR agencies nowadays use AI-enabled IT services to streamline social media management, media monitoring, and website analytics. If leveraged in the correct way, AI… Read more How Artificial Intelligence Makes PR Campaign Smarter in 2022 ?

Building a brand has become crucial these days and holds the utmost importance to market a product. Creating the identity of a brand or company needs insightful strategy and marketing techniques to grab the attention of the relevant customers. Nowadays, the internet is ruling and people are more interested in the digital world as people find… Read more How Digital PR Can Help Build A Brand?

India’s real estate market is looking upwards again in spite of the post-pandemic blues and a general sense of precariousness when it comes to investing. The PR industry has been the one tool, which the developers have effectively used to prosper during these times. There are evident signs to suggest that real estate has begun… Read more Dynamics Of Real Estate In 2022 And The Impact Of Public Relations

The Covid 19 pandemic gravely impacted the economy. The component of savings increased and investments became a sceptical thought for a majority of the population. After more than a year of businesses struggling financially and adapting to the new normal, investors are now more optimistic about investing in new ventures again. With a valuation of… Read more Here’s Why Startups Commencing Post Covid Should Invest In PR!

Marketing is a significant part of a business strategy that helps companies in selling products and services to consumers. Consumers before making a purchase want to know about the products and how they can meet their needs. They also want to know the maker of the product to check how reliable they are. This is… Read more Role of Public Relations in Marketing

A “Public Relations” is an art by which an organisation or an individual communicate with public. In a country like India, it is at nascent stage so number of people are bemused about the PR functioning. Also, the art and science of public relations is still more art than science. This also led to confusion in… Read more Common Myths Associated with PR Fraternity

Public Relations is the management of the two-way communication between the organisation and the public. It is one of the marketing tools that can help the brand to keep it’s recognition. The way a brand is promoted is presented by public relations and it is also one of the traditional five P’s of marketing (product,… Read more How To Increase Your Brand Exposure With Public Relations?

The booming Internet connectivity and proliferation of advanced technologies have disrupted the communication landscape worldwide. The real-time and emphatic nature of communication has necessitated PR Agencies to be thoroughly abreast of the industry and tailor their strategy and tactics in tune with the latest demands.  Here are the top 5 tactics your PR agency needs… Read more Top Five Tactics Your PR Agency Must Follow