With the advent of electronic devices, the way messaging works has changed. Customer decisions are driven on interconnected devices and new frontiers such as influencers are on the rise. As a direct result of these numerous changes, customer engagement, brand management, brands and consultancies need to change. The new aspect of targeted marketing on interconnected… Read more Steps of developing a Digital Marketing Service

Often people ask, what is the role of social media in public relations? Social media has emerged as a prime storytelling mechanism. With the growing digital panorama, brands are now executing social media into their PR strategy as a medium to connect with audiences. Customers are using social media to understand and interact with their… Read more Role of Social Media in Public Relations