With the help of tailored strategies that increase the worth of companies and brands, our team is able to efficiently meet the goals of our clients and deliver long-term results. PRP's business development team, made up of industry professionals, works with businesses to tap PR opportunities via novel strategies.
While public relations and marketing work together, they each have their own distinct purposes. Public relations aims to improve the public's opinion of a company. Conversely, revenue growth is the primary objective of any marketing effort.
The objectives of our public relations strategies are to:-
Our public relations (or, brand-building) exercise begins from the very moment you empanel PRP as your public relations agency. The steps we take in strategizing your public relations exercise are done logically, in the following sequence:
a)
After a meticulous study of your brand, the sector in which you are a player, your target audiences and their needs, and the goals of your brand, we develop a robust public relations and social media strategy that is tailor-made to obtain your goals.
b)
We then use our deep-rooted relations in media (both offline and online), with industry experts, and other stakeholders help you find the relevant platforms where you can be projected as a thought leader by broadcasting your thought articles and opinions. To ghostwrite such articles and thoughts, we have a team comprising writers specialising in various sectors. Once you approve of the pieces written by them we broadcast them.
c)
This is the most critical part of any public relations exercise. Storytelling is what really engages your audience because instead of telling them technical and industrial details, it tells audiences how your products or services can fill need-gaps they are facing. Thus, we create stories around your brand and also incorporate your brand into various other stories wherever it fits well.
d)
In regular intervals, as your campaign proceeds, we provide you detailed results in measurable metrics. This allows you to gauge the measure of success of your public relations exercise. If, in the rare case, you decide to shift goalposts mid-way through the campaign depending on changes in the market, we make changes in the strategy created for you to suit your requirements.
We specialize in creating marketing strategies to maintain, improve and bring awareness to the wider value and reputation of a brand and its products over time. Brand Management guidelines are also an effective way to ensure everyone knows how to use brand assets and communicate their brand consistently.
Crisis Management is the art of dealing with sudden and unexpected events which disturb the employees, organization as well as external clients. This is the process of handling unexpected and sudden changes in organization culture. Crisis Management helps the managers to devise strategies to come out of uncertain conditions and also decide on the future course of action.
A positive brand image can undoubtedly influence a consumer's decision to buy a product and, for virtually every business, building a positive brand image starts online. Brand reputation management is the process of monitoring how consumers perceive your business and taking strategic action when necessary to improve your brand's image.
Our versatile team of scintillating and perspicacious Digital Marketing Specialists, Content Writers and Graphic Designers competently work cross-functionally to deliver invaluable and innovative content for our esteemed clients.
Public affairs include all efforts made by organizations to track, engage and organize their external business processes. Interdisciplinary in nature, it combines strategies from industries ranging from government, communication, and social responsibility.
With a robust government interface, cross-functional synergy and an exemplary track record for social welfare undertakings, enduring government relations and long expertise in public affairs, we provide legal advisory services for all scenarios.
Our dedicated team of in-house Data Analysts translate client business requirements into data insights that are actionable, reliable, feasible and sustainable. Our Machine Learning and Artificial Intelligence capabilites produce astounding forecasting results.
Capable of integrating finance, communication, marketing and securities law compliance to enable the most effective two-way communication, the PR Professionals Investor Relations team provide investors an accurate account of company affairs, thereby helping private and institutional investors make informed decisions on whether to invest in the company.
Our team of expert Graphic Designer create stimulating visual content to communicate audience-specific messages. By applying visual hierarchy and page layout techniques, our creative team projects visual communications intended to transmit specific messages to social groups, to meet client objectives.
