Advertising Guru David Ogilvy said, “A brand is the intangible sum of a product’s attributes: Its name, packaging and price, its history, reputation and the way it’s advertised”.  Brands are a necessary reference point for our world. They’re the symbols we use to make sense of life. Customers interact with brands in a lot of… Continue reading What is 360° Digital Marketing? A Full Guide for Brands

In today’s digital age, social media has become an indispensable tool for educational institutions seeking to expand their reach, engage with students, and establish a robust online presence. PR Professionals (PRP), India’s fastest-growing PR agency, has been at the forefront of harnessing the power of social media to craft impactful digital marketing campaigns for its… Continue reading Maximizing Impact: How PR Professionals Creates Impactful Social Media Campaigns for its Education Sector Clients

Digital marketing agencies are a broad concept that can include many options. A digital marketing agency might have a website studio, a webstudio, and an online marketing studio. Demand creates supply, as you all know. There are many digital agencies, web studios, and full-service agencies in the Internet services market. However, their effectiveness may not always… Continue reading How To Choose A Digital Marketing Agency Wisely?

With the advent of electronic devices, the way messaging works has changed. Customer decisions are driven on interconnected devices and new frontiers such as influencers are on the rise. As a direct result of these numerous changes, customer engagement, brand management, brands and consultancies need to change. The new aspect of targeted marketing on interconnected… Continue reading Steps of developing a Digital Marketing Service

Website is the most trusted and easily accessible address of your brand, that is why the likelihood of a consumer visiting your website is fairly high today. Prospects first visit website and try to know you better before making a final decision. Thus, you create your first impression through website. This buying behavior makes it… Continue reading Website: An Effective Medium of Communication

Search engines, such as Google, provide unbiased results to deliver information as per your search. They identify all relevant information and come up with results as quickly and accurately as possible. Websites appear rank-wise as per their quality and significance in the search results. To give ranking to websites, search engines use various metrics such… Continue reading How SEO Works For Small Businesses 2022?