Global Capability Centres (GCCs) have become a key driver of business transformation, innovation, and operational efficiency. As multinational corporations (MNCs) expand globally, India has solidified its position as a preferred destination for GCCs. With over 1,580 GCCs generating an estimated $46 billion in revenue, the country has emerged as a thriving hub for global business… Continue reading Boosting Global Capability Centre (GCC) success through strategic communications
Category: blogs
In today’s fast-evolving digital space, brands are shifting from traditional marketing strategies to interactive experiences. Generation Z, a tech-savvy audience with a short attention span, prefers engagement over passive content. To truly connect with them, brands are turning to interactive content—polls, quizzes, and augmented reality (AR) filters—as the next big frontier in marketing. With the… Continue reading From Passive to Participatory: How Polls, Quizzes, and AR Are Revolutionizing Engagement
Remember when public relations was about managing crises and sending press releases? Those days are long gone. PR has evolved into something far more potent in today’s hyper-connected world: a strategic growth engine that can transform businesses from industry players into market leaders. But what makes professional PR agencies such valuable partners in driving business… Continue reading How Professional PR Agencies Drive Business Growth
In today’s digital age, an organization’s reputation is arguably its most valuable asset. With consumers increasingly relying on online reviews, social media, and digital platforms to inform their decisions, effective Online Reputation Management (ORM) is crucial for success. A well-planned ORM strategy not only builds trust and shapes perceptions but also ensures long-term sustainability in… Continue reading Building a Successful Online Reputation Management Strategy
In today’s ever-evolving Public Relations (PR) landscape, storytelling has emerged as a powerful strategy for building connections with audiences. By weaving narratives that evoke emotions and reflect values, PR professionals turn abstract concepts into memorable stories that inspire and engage. As author Ursula K. Le Guin aptly remarked, “The story—from Rumplestiltskin to War and Peace—is… Continue reading The Power of Storytelling in Public Relations
In today’s highly interconnected world, public perception wields immense power. It can elevate a brand to remarkable heights or lead to its downfall. For organizations, individuals, or products grappling with negative perceptions, a strategic public relations (PR) makeover serves as a transformative tool. By revitalizing their public image, rebuilding trust, and crafting a compelling narrative,… Continue reading Before and After: The Impact of a Strategic PR Makeover
In today’s fast-paced world of brand communication, businesses often face the challenge of choosing between public relations (PR) and advertising to deliver their message effectively. Both approaches offer unique advantages and cater to different aspects of branding and visibility. However, determining the most effective strategy requires a clear understanding of their core differences, strengths, and… Continue reading PR vs Advertising: What Works Best for Your Brand?
The field of public relations (PR) is undergoing rapid transformation as it integrates new technologies, addresses evolving consumer expectations, and navigates increasingly complex media landscapes. In 2025, PR Practitioners will need to adopt innovative strategies to stay ahead. Understanding emerging trends and incorporating them into campaigns will be key to success in this dynamic era.… Continue reading 7 PR Trends to Watch in 2025
In today’s interconnected world, public affairs bridges the gap between governments, businesses, and society. By influencing policy and shaping public opinion, public affairs professionals align stakeholder interests with societal needs and governance objectives. What is Public Affairs? Public affairs combines government relations, media communication, and issue management to foster beneficial relationships between organizations and external… Continue reading The Role of Public Affairs in Shaping Policy and Public Opinion