We live in a BANI world, a world which is Brittle, Anxious, Non-linear, and Incomprehensible. This reality affects how businesses must operate in the digital era. Strong systems can collapse without warning, amplifying anxiety among stakeholders and making every event unpredictable. Minor issues can suddenly escalate into monstrous proportions, while the sheer complexity of global… Continue reading What Brands Can Learn About Crisis Communication in a Hyper-Digital World
Tag: crisis communication
In today’s hyper-connected world, where news travels at the speed of light, and public opinion can shift instantly, crisis communication has become an indispensable component of modern public relations strategies. Warren Buffett’s famous adage, “It takes 20 years to build a reputation and five minutes to ruin it,” resonates more powerfully than ever in this… Continue reading Crisis Communication: The Indispensable Backbone of Modern PR
Companies strive to become a brand as it serves many purposes simultaneously. It helps a company acquire a unique stature in a highly competitive market and thus, creates trust among all the stakeholders. Building trust and credibility take years, while a crisis and related media coverage just for a day is enough to dilute all… Continue reading Role of PR in Crisis Management