public relations Archives - PR Professionals

“Publicity is critical. A good PR story is infinitely more effective than a front-page ad.” - Richard Branson Investors don’t invest in business models—they invest in belief. In the hurly-burly of India’s startup scene, growing more competitive by the minute, trust matters. A five-year history of audited financials, pan-India reach, or war chest of revenues may… Continue reading Building Investor Confidence Through PR: A Guide for Early-Stage Startups

“When written in Chinese, the word ‘crisis’ is composed of two characters – one represents danger, and the other, opportunity,” said John F. Kennedy. It’s a powerful reminder that even in moments of turmoil, there’s a chance for transformation. In the high-stakes world of brand management, crises are not just possible – they’re inevitable. Whether… Continue reading Why Brands Trust PR Professionals When Crisis Strikes

In a world overflowing with information, expertise alone no longer cuts it. To truly stand out, you need to do more than just know your field—you need to shape it. Thought leadership is about stepping into the spotlight, not as just another expert, but as a visionary who drives conversations, challenges norms, and inspires change.… Continue reading Why Thought Leadership Matters: Building Authority Through PR

In today’s ever-evolving Public Relations (PR) landscape, storytelling has emerged as a powerful strategy for building connections with audiences. By weaving narratives that evoke emotions and reflect values, PR professionals turn abstract concepts into memorable stories that inspire and engage. As author Ursula K. Le Guin aptly remarked, “The story—from Rumplestiltskin to War and Peace—is… Continue reading The Power of Storytelling in Public Relations

If you can, as a public relations professional, beat the competition to the metaverse, you can give your clients a head-start of miles when it comes to activation and innovation. Public relations practitioners need to actively promote understanding of these platforms set up their clients’ brands as credible allies from the get-go, with internal and… Continue reading The Impact of Metaverse on the World of Public Relations