Building a brand has become crucial these days and holds the utmost importance to market a product. Creating the identity of a brand or company needs insightful strategy and marketing techniques to grab the attention of the relevant customers. Nowadays, the internet is ruling and people are more interested in the digital world as people find… Continue reading How Digital PR Can Help Build A Brand?
Tag: public relations
India’s real estate market is looking upwards again in spite of the post-pandemic blues and a general sense of precariousness when it comes to investing. The PR industry has been the one tool, which the developers have effectively used to prosper during these times. There are evident signs to suggest that real estate has begun… Continue reading Dynamics Of Real Estate In 2022 And The Impact Of Public Relations
The Covid 19 pandemic gravely impacted the economy. The component of savings increased and investments became a sceptical thought for a majority of the population. After more than a year of businesses struggling financially and adapting to the new normal, investors are now more optimistic about investing in new ventures again. With a valuation of… Continue reading Here’s Why Startups Commencing Post Covid Should Invest In PR!
Marketing is a significant part of a business strategy that helps companies in selling products and services to consumers. Consumers before making a purchase want to know about the products and how they can meet their needs. They also want to know the maker of the product to check how reliable they are. This is… Continue reading Role of Public Relations in Marketing
A “Public Relations” is an art by which an organisation or an individual communicate with public. In a country like India, it is at nascent stage so number of people are bemused about the PR functioning. Also, the art and science of public relations is still more art than science. This also led to confusion in… Continue reading Common Myths Associated with PR Fraternity
Public Relations is the management of the two-way communication between the organisation and the public. It is one of the marketing tools that can help the brand to keep it’s recognition. The way a brand is promoted is presented by public relations and it is also one of the traditional five P’s of marketing (product,… Continue reading How To Increase Your Brand Exposure With Public Relations?
The booming Internet connectivity and proliferation of advanced technologies have disrupted the communication landscape worldwide. The real-time and emphatic nature of communication has necessitated PR Agencies to be thoroughly abreast of the industry and tailor their strategy and tactics in tune with the latest demands. Here are the top 5 tactics your PR agency needs… Continue reading Top Five Tactics Your PR Agency Must Follow
Starting a new business is a big challenge especially in today’s competitive conditions. When it comes to PR, it isn’t something you invest after you successfully enter the market, it is something you should invest in so that you can successfully enter the market. It has the potential to reshape and maintain almost every other… Continue reading Power of PR in the Start-Ups
With the evolution of social media, a new version of word-of-mouth promotion called ‘Influencer Marketing’ has mounted in the field of digital PR. It requires partnering with social media influencers to generate loyal and organic following on social media platforms. They can become your best and most efficient brand ambassadors when you engage them in… Continue reading Influencer Marketing and Public Relations