India’s startup landscape has rapidly evolved into one of the most vibrant and dynamic ecosystems in the world. With over 1.59 lakh startups recognized by the Department for Promotion of Industry and Internal Trade (DPIIT), India now ranks as the third-largest startup ecosystem globally. This explosive growth is being led by over 100 unicorns and… Continue reading Top 5 PR Mistakes Indian Startups Must Avoid in Their Growth Phase
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“When written in Chinese, the word ‘crisis’ is composed of two characters – one represents danger, and the other, opportunity,” said John F. Kennedy. It’s a powerful reminder that even in moments of turmoil, there’s a chance for transformation. In the high-stakes world of brand management, crises are not just possible – they’re inevitable. Whether… Continue reading Why Brands Trust PR Professionals When Crisis Strikes
Remember when public relations was about managing crises and sending press releases? Those days are long gone. PR has evolved into something far more potent in today’s hyper-connected world: a strategic growth engine that can transform businesses from industry players into market leaders. But what makes professional PR agencies such valuable partners in driving business… Continue reading How Professional PR Agencies Drive Business Growth
In today’s digital age, an organization’s reputation is arguably its most valuable asset. With consumers increasingly relying on online reviews, social media, and digital platforms to inform their decisions, effective Online Reputation Management (ORM) is crucial for success. A well-planned ORM strategy not only builds trust and shapes perceptions but also ensures long-term sustainability in… Continue reading Building a Successful Online Reputation Management Strategy
In today’s interconnected world, effective corporate communications have become more crucial than ever in building and maintaining relationships with stakeholders. Whether it’s employees, customers, investors, or the general public, how a company communicates can significantly impact its reputation, trustworthiness, and overall business success. The right corporate communications strategy ensures transparency, fosters trust and enhances engagement… Continue reading Role of Corporate Communications in Enhancing Stakeholder Engagement
Effective Media Relations for Brand Growth In today’s fast-paced digital world, the growth of a brand relies heavily on how effectively it engages with its audience. One of the most powerful tools in achieving this is through media relations. Strategic media coverage not only elevates brand visibility but also builds trust and authority within the… Continue reading Effective Media Relations for Brand Growth
Regulatory Communication for NBFCs: Role of PR Agencies In India’s evolving financial landscape, Non-Banking Financial Companies (NBFCs) have become a crucial part of the economy. The NBFC sector has grown rapidly in recent years, with an annual compound growth rate of 18.76%. As of 2023, there were 9,480 non-deposit-taking non-banking financial companies (NBFC-NDs) in India. However, operating… Continue reading Regulatory Communication for NBFCs: Role of PR Agencies
PR Professionals (PRP) the flagship of PRP Group has won the PR mandate of the E-Gaming Federation (EGF).
In the dynamic economic landscape of India, businesses frequently face financial crises, whether due to regulatory downturns or corporate mismanagement. Effective financial crisis management is crucial for sustaining business operations and maintaining stakeholder trust. PR Professionals (PRP), India’s fastest-growing PR agency plays a pivotal role in this process, leveraging their expertise to navigate through turbulent… Continue reading How PR Professionals Handle Financial Crisis Management