Every organisation today needs to learn how to do more with less. Leaders expect outcomes that are rapid and easy to measure, yet marketing budgets are tighter than ever. This is a great time for performance marketing. According to Salesforce, “Performance marketing is a type of digital marketing where advertisers/businesses pay marketing companies, publishers, or… Continue reading How to Use Performance Marketing to Double Your ROI in 6 Months
Blogs
Advertising Guru David Ogilvy said, “A brand is the intangible sum of a product’s attributes: Its name, packaging and price, its history, reputation and the way it’s advertised”. Brands are a necessary reference point for our world. They’re the symbols we use to make sense of life. Customers interact with brands in a lot of… Continue reading What is 360° Digital Marketing? A Full Guide for Brands
Let’s get this straight: yes, AI can write coherently. It can churn out blogs in minutes, churn out product copy on autopilot, and even write pitch emails that sound more than a little human. But while everyone scurries to feed the content machine with ChatGPT, Gemini, Claude or whatever bot is hot this month, a… Continue reading Why SEO Still Matters in the Age of AI-Generated Content
Have you ever typed “coffee near me” or “best biryani in my area” into Google? It’s likely that you chose one of the first three results that Google gave you. It’s not a coincidence; it’s the result of local SEO. Now turn that around. If you own that coffee shop or the biryani outlet, wouldn’t… Continue reading The Power of Local SEO: How to Get Your Business to the Top in Your Area
To stay up with technology and the needs of consumers, marketing in India has changed quickly. The global trend also points to marketing getting more attention than advertising. Digital media has become a formidable competitor and is likely to become the most popular way to market in the future. Because the country is so tech-savvy,… Continue reading The 10 Biggest Mistakes Businesses Make When Hiring a Digital Marketing Agency
“Publicity is critical. A good PR story is infinitely more effective than a front-page ad.” - Richard Branson Investors don’t invest in business models—they invest in belief. In the hurly-burly of India’s startup scene, growing more competitive by the minute, trust matters. A five-year history of audited financials, pan-India reach, or war chest of revenues may… Continue reading Building Investor Confidence Through PR: A Guide for Early-Stage Startups
There’s a unique kind of silence in NBFC offices—right before chaos erupts. It usually happens right after a fresh regulatory update. One minute you’re sipping tea, checking emails, and planning your day. The next, your WhatsApp groups are buzzing, your compliance team looks concerned, and your CEO is in an unscheduled meeting. Phones start ringing,… Continue reading PR Strategies for NBFCs, Fintechs And Financial Institutions That Actually WorkPR Strategies for NBFCs, Fintechs And Financial Institutions That Actually Work
Talk about clickbait! Ever clicked on a news story headline only to discover the story was not what it promised? In today’s hyperconnected reality, trust is what pays for attention—and PR is the currency. It’s not enough anymore to give out shiny soundbites. New economy business models require something more: crystal clear transparency wrapped in… Continue reading Trust, Transparency & Tech: How PR is Powering New-Age Business Models
India’s startup landscape has rapidly evolved into one of the most vibrant and dynamic ecosystems in the world. With over 1.59 lakh startups recognized by the Department for Promotion of Industry and Internal Trade (DPIIT), India now ranks as the third-largest startup ecosystem globally. This explosive growth is being led by over 100 unicorns and… Continue reading Top 5 PR Mistakes Indian Startups Must Avoid in Their Growth Phase