Reputation Management Archives - PR Professionals

For modern brands, integrated reputation management is a must. The digital world moves quickly. It just takes a few seconds for opinions to form. A single review or post can change how people perceive something immediately. So, brands can’t treat reputation as a side job anymore. They have to take care of it every day.… Continue reading The Rise of Integrated Reputation Management: How Brands are Protecting Trust Online

In 2025, when attention spans are short and competition is fierce, an e-commerce brand’s online reputation can make or break its success. Reputation management is now a necessity, as customers primarily rely on digital cues such as reviews, ratings, influencer recommendations, and social media sentiment. It is now a proactive, strategic function that directly affects… Continue reading Why Reputation Management is Non-Negotiable for E-commerce Brands in 2025