“Publicity is critical. A good PR story is infinitely more effective than a front-page ad.” - Richard Branson Investors don’t invest in business models—they invest in belief. In the hurly-burly of India’s startup scene, growing more competitive by the minute, trust matters. A five-year history of audited financials, pan-India reach, or war chest of revenues may… Continue reading Building Investor Confidence Through PR: A Guide for Early-Stage Startups