India’s startup landscape has rapidly evolved into one of the most vibrant and dynamic ecosystems in the world. With over 1.59 lakh startups recognized by the Department for Promotion of Industry and Internal Trade (DPIIT), India now ranks as the third-largest startup ecosystem globally. This explosive growth is being led by over 100 unicorns and… Continue reading Top 5 PR Mistakes Indian Startups Must Avoid in Their Growth Phase
Category: blogs
In 2025, when attention spans are short and competition is fierce, an e-commerce brand’s online reputation can make or break its success. Reputation management is now a necessity, as customers primarily rely on digital cues such as reviews, ratings, influencer recommendations, and social media sentiment. It is now a proactive, strategic function that directly affects… Continue reading Why Reputation Management is Non-Negotiable for E-commerce Brands in 2025
The startup scene in India is vibrant, dynamic, and constantly evolving. India is now the third-largest startup ecosystem in the world, with over 1.59 lakh startups and more than 100 unicorns. Bengaluru, Hyderabad, Mumbai, and the Delhi-NCR region have been at the forefront of this change, and smaller cities have also played a significant role… Continue reading How Indian Startups Can Use Strategic PR to Build Trust in Competitive Markets
“When written in Chinese, the word ‘crisis’ is composed of two characters – one represents danger, and the other, opportunity,” said John F. Kennedy. It’s a powerful reminder that even in moments of turmoil, there’s a chance for transformation. In the high-stakes world of brand management, crises are not just possible – they’re inevitable. Whether… Continue reading Why Brands Trust PR Professionals When Crisis Strikes
The rise of AI in content creation has changed how professionals approach writing, research, and communication. Whether you’re drafting a press release, writing a thought leadership piece, or building a brand narrative, AI writing tools are now part of the workflow — fast, efficient, and often surprisingly useful. But while AI can support the writing… Continue reading AI Writing Tools Won’t Replace Your Voice – But They Can Make It Sharper
In today’s fast-paced digital world, where social media and influencers dominate conversations, some might think the press release is outdated in India—a relic of the past. However, this couldn’t be further from the truth. Public Relations (PR) remains a dynamic force, and press releases are still a quintessential of effective communication strategies. Far from being… Continue reading Right Press Release + Right Press = Brand Success for PR Professionals Fueling News Narratives for Clients
Writer’s block can paralyze content creators, turning the blank page into a daunting foe. In 2025, with 68% of marketers battling creative burnout, according to HubSpot, ChatGPT emerges as a powerful ally. This AI isn’t just a tool—it’s a brainstorming partner that ignites ideas, drafts content, and shatters creative barriers. Whether you’re crafting blog posts,… Continue reading Overcoming Writer’s Block: ChatGPT as Your Creative Spark for Website Content
A robust brand image and heightened visibility are vital for businesses striving to remain competitive. Strategic public relations (PR) has transcended its traditional role of crisis management and press releases, emerging as a dynamic tool for shaping perceptions, building trust, and amplifying a brand’s presence. As we find ourselves in April 2025, PR strategies are… Continue reading How Strategic Public Relations Can Boost Your Brand’s Image and Visibility in 2025
With more than 1.59 lakh startups recognized by the Department for Promotion of Industry and Internal Trade (DPIIT) as of January 15, 2025, India has firmly established itself as the third-largest startup ecosystem in the world. This vibrant ecosystem, driven by over 100 unicorns, continues to redefine innovation and entrepreneurship on the global stage. Major… Continue reading Why Every Startup Needs a Strong PR Strategy