Talk about clickbait! Ever clicked on a news story headline only to discover the story was not what it promised? In today’s hyperconnected reality, trust is what pays for attention—and PR is the currency. It’s not enough anymore to give out shiny soundbites. New economy business models require something more: crystal clear transparency wrapped in… Continue reading Trust, Transparency & Tech: How PR is Powering New-Age Business Models
Tag: PR Agencies
“Never let a serious crisis go to waste. And what I mean by that is it’s an opportunity to do things you think you could not do before.” These words by American politician and diplomat Rahm Emanuel perfectly encapsulate how organizations can leverage crises to emerge stronger. In today’s hyper-connected world, a brand’s reputation can… Continue reading From Crisis to Opportunity: How PR Agencies Turn Challenges into Brand Wins