AI Archives - PR Professionals

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From Automation to Amplification: How AI is Redefining Public Relations

Artificial Intelligence (AI) is no longer just a futuristic concept; it’s here, it’s real, and it’s transforming how we work, communicate, and even think. The recent story of Mercor, an AI recruitment business founded by three 22-year-old high school friends and now valued at $10 billion, is a remarkable example of this era. The three entrepreneurs,… Continue reading From Automation to Amplification: How AI is Redefining Public Relations

How Artificial Intelligence Makes PR Campaign Smarter?

Summary: Artificial Intelligence (AI) is making its way into every field, including Public Relations (PR). The use of AI can revolutionize the way PR works by automating myriad routine tasks. Tech-savvy PR agencies nowadays use AI-enabled IT services to streamline social media management, media monitoring, and website analytics. If leveraged in the correct way, AI… Continue reading How Artificial Intelligence Makes PR Campaign Smarter?