Over the years, PR Professionals has witnessed a fundamental shift in India’s luxury real estate landscape. What was once primarily driven by location, architecture, and amenities has evolved into something far more nuanced. In today’s market, luxury real estate is as much about perception as it is about product. As High-Net-Worth Individuals (HNIs) and Ultra-HNIs… Continue reading Luxury Real Estate in the Age of HNIs: How Strategic PR Influences Trust, Prestige, and Purchase Decisions