In today’s fast-evolving digital space, brands are shifting from traditional marketing strategies to interactive experiences. Generation Z, a tech-savvy audience with a short attention span, prefers engagement over passive content. To truly connect with them, brands are turning to interactive content—polls, quizzes, and augmented reality (AR) filters—as the next big frontier in marketing. With the… Continue reading From Passive to Participatory: How Polls, Quizzes, and AR Are Revolutionizing Engagement