The booming Internet connectivity and proliferation of advanced technologies have disrupted the communication landscape worldwide. The real-time and emphatic nature of communication has necessitated PR Agencies to be thoroughly abreast of the industry and tailor their strategy and tactics in tune with the latest demands. Here are the top 5 tactics your PR agency needs… Continue reading Top Five Tactics Your PR Agency Must Follow
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The importance of public relations lies in how cost-effective it is as a B2B marketing strategy to increase credible brand awareness. PR in B2B consists of three elements brand building, demand generation and digital communication. It fosters new relationships within a specific industry or business sector and entails manipulating influences of the targeted audience through… Continue reading Role of Public Relations in B2B Marketing 2022
From nobody knowing about PR to it becoming one of the world’s most popular jobs, PR has come a long way in India. There was a time people only knew about journalism and advertising but PR was considered similar to HR. Today it is very commonly said by a layman too, “You need PR!” The… Continue reading Evolution of Public Relations in India