The spokesperson plays an important role in getting information about the organization out to the media and controlling the flow of that information. They work closely with brand managers and professionals to craft statements and press releases, ensuring that information is relevant and timely. Spokesperson Training: Before facing the media a spokesperson must do these… Continue reading Role of Spokesperson in COMMUNICATION
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From nobody knowing about PR to it becoming one of the world’s most popular jobs, PR has come a long way in India. There was a time people only knew about journalism and advertising but PR was considered similar to HR. Today it is very commonly said by a layman too, “You need PR!” The… Continue reading Evolution of Public Relations in India
Great, sensible and appealing content in all forms is king! Our senses are constantly bombarded with various kinds of contents. It could be in the form of text, visuals or audio. Content that stands apart and is compelling wins the race among this rush of content. Digital agencies, PR agencies and social media agencies must… Continue reading Content is king! Long live the king!
Even before humankind discovered fire and made wheels from wood, it had already made its greatest invention- methods of communication. Communication was what helped humankind unite, form communities, survive and evolve. And till date, communication is what has helped humankind repeat its glorious history time again. But this couldn’t have been possible without a dynamic… Continue reading PR Trends 2022 – Top 9 Emerging Trends in PR