Often people ask, what is the role of social media in public relations? Social media has emerged as a prime storytelling mechanism. With the growing digital panorama, brands are now executing social media into their PR strategy as a medium to connect with audiences. Customers are using social media to understand and interact with their… Continue reading Role of Social Media in Public Relations
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Website is the most trusted and easily accessible address of your brand, that is why the likelihood of a consumer visiting your website is fairly high today. Prospects first visit website and try to know you better before making a final decision. Thus, you create your first impression through website. This buying behavior makes it… Continue reading Website: An Effective Medium of Communication
Brand recognition nowadays is gaining more prominence than ever before. Why not? After all, strong brand perception results in tremendous benefits. Considering the fact, companies hire renowned professionals from the world of PR and advertising and, sometimes, they also appoint celebrities as brand ambassadors. There is nothing wrong with these tactics. But, there are brand… Continue reading Employees: Brand Ambassadors On The Floor
Public Relation has flourished in recent times because almost every brand tries to engage PR specialists to help their brand reach the public. PR is a cog in the wheel of creating perception. It builds a mutually beneficial relationship between organizations and their audience, persuading them to follow with their idea, avail their services or… Continue reading Importance Of PR In Branding
Education is the basic need of humankind. Not only parents wish their child to be educated but even nations want their citizens to acquire knowledge and become a resource for them. This trend has led educational institutions to come up with new ideas and innovative approaches. Indian institutions are not behind their counterparts in foreign… Continue reading Importance Of PR In Education Sector
What is the meaning of Corporate Communication? Rapidly changing business environment has made it necessary to maintain regular communication with all the stakeholders, and corporate communications came into existence out of this very need. Corporate communication includes written, spoken and non-spoken (like photographs, infographics) messages which help execute all internal and external communications. It is… Continue reading Role Of Corporate Communications In An Organisation
PR in Hospitality is a highly competitive field that thrives to an excellent extent on effective PR for hotels, which is an ongoing process. It is important to strengthen relationships with the media that require development and maintenance. The role of PR agencies in hotels is to create a hotel’s reputation and to guard it… Continue reading The Importance of PR in the Hospitality Sector
Companies strive to become a brand as it serves many purposes simultaneously. It helps a company acquire a unique stature in a highly competitive market and thus, creates trust among all the stakeholders. Building trust and credibility take years, while a crisis and related media coverage just for a day is enough to dilute all… Continue reading Role of PR in Crisis Management
The occurrence of untoward circumstances such as disasters causes unprecedented chaos in the daily life of the common man. The widespread dilemma created by calamities affects the decision-making ability of not only the general public but also the authority concerned. But, the situation demands a quick action to mitigate the impact and ensure the well-being… Continue reading Disaster Management And The Role Of Communication