Technology has a greater footprint on public relations and corporate communication than predicted by any expert. Public relations agencies and professionals must decide how technology can be utilized to keep up with the contemporary tech and PR war. Let’s look at the impact of technology on the evolution and growth of the Public Relations industry… Continue reading HOW TECHNOLOGY HAS REVOLUTIONIZED PR INDUSTRY?
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Summary: Artificial Intelligence (AI) is making its way into every field, including Public Relations (PR). The use of AI can revolutionize the way PR works by automating myriad routine tasks. Tech-savvy PR agencies nowadays use AI-enabled IT services to streamline social media management, media monitoring, and website analytics. If leveraged in the correct way, AI… Continue reading How Artificial Intelligence Makes PR Campaign Smarter?
Building a brand has become crucial these days and holds the utmost importance to market a product. Creating the identity of a brand or company needs insightful strategy and marketing techniques to grab the attention of the relevant customers. Nowadays, the internet is ruling and people are more interested in the digital world as people find… Continue reading How Digital PR Can Help Build A Brand?
India’s real estate market is looking upwards again in spite of the post-pandemic blues and a general sense of precariousness when it comes to investing. The PR industry has been the one tool, which the developers have effectively used to prosper during these times. There are evident signs to suggest that real estate has begun… Continue reading Dynamics Of Real Estate In 2022 And The Impact Of Public Relations
The Covid 19 pandemic gravely impacted the economy. The component of savings increased and investments became a sceptical thought for a majority of the population. After more than a year of businesses struggling financially and adapting to the new normal, investors are now more optimistic about investing in new ventures again. With a valuation of… Continue reading Here’s Why Startups Commencing Post Covid Should Invest In PR!
As the country faces an unprecedented crisis the likes of which never seen before, healthcare communication becomes of paramount importance. The communication between the government and the public not only acts as a lifeline for the people, but it also disseminates vital information and helps in spreading awareness to the masses. During this time, Public Relation… Continue reading Role of PR Firms in Mitigating the Corona Pandemic
Marketing is a significant part of a business strategy that helps companies in selling products and services to consumers. Consumers before making a purchase want to know about the products and how they can meet their needs. They also want to know the maker of the product to check how reliable they are. This is… Continue reading Role of Public Relations in Marketing
With the advent of electronic devices, the way messaging works has changed. Customer decisions are driven on interconnected devices and new frontiers such as influencers are on the rise. As a direct result of these numerous changes, customer engagement, brand management, brands and consultancies need to change. The new aspect of targeted marketing on interconnected… Continue reading Steps of developing a Digital Marketing Service
PR today has become a potent tool for brands and individuals. Over the past few years, it has become an indispensable tool in the political landscape worldwide. Today, almost all political leaders have a vibrant social media presence with the help of political PR Agency. The advantages of demographic dividend, the increased participation of youth… Continue reading The Rise of PR in Politics