As the country faces an unprecedented crisis the likes of which never seen before, healthcare communication becomes of paramount importance. The communication between the government and the public not only acts as a lifeline for the people, but it also disseminates vital information and helps in spreading awareness to the masses. During this time, Public Relation… Continue reading Role of PR Firms in Mitigating the Corona Pandemic
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Marketing is a significant part of a business strategy that helps companies in selling products and services to consumers. Consumers before making a purchase want to know about the products and how they can meet their needs. They also want to know the maker of the product to check how reliable they are. This is… Continue reading Role of Public Relations in Marketing
With the advent of electronic devices, the way messaging works has changed. Customer decisions are driven on interconnected devices and new frontiers such as influencers are on the rise. As a direct result of these numerous changes, customer engagement, brand management, brands and consultancies need to change. The new aspect of targeted marketing on interconnected… Continue reading Steps of developing a Digital Marketing Service
PR today has become a potent tool for brands and individuals. Over the past few years, it has become an indispensable tool in the political landscape worldwide. Today, almost all political leaders have a vibrant social media presence with the help of political PR Agency. The advantages of demographic dividend, the increased participation of youth… Continue reading The Rise of PR in Politics
A “Public Relations” is an art by which an organisation or an individual communicate with public. In a country like India, it is at nascent stage so number of people are bemused about the PR functioning. Also, the art and science of public relations is still more art than science. This also led to confusion in… Continue reading Common Myths Associated with PR Fraternity
It starts with your goals. Make sure any agency you consider understands them, and that they offer ways to measure the positive impact of a successful PR program on achieving those goals. Solid Reputation Top PR firms have a good reputation, both in the community and in media circles, brought on by years of… Continue reading 7 Qualities You Must Consider While Choosing A PR Agency
Public Relations is the management of the two-way communication between the organisation and the public. It is one of the marketing tools that can help the brand to keep it’s recognition. The way a brand is promoted is presented by public relations and it is also one of the traditional five P’s of marketing (product,… Continue reading How To Increase Your Brand Exposure With Public Relations?
The booming Internet connectivity and proliferation of advanced technologies have disrupted the communication landscape worldwide. The real-time and emphatic nature of communication has necessitated PR Agencies to be thoroughly abreast of the industry and tailor their strategy and tactics in tune with the latest demands. Here are the top 5 tactics your PR agency needs… Continue reading Top Five Tactics Your PR Agency Must Follow
The number of social media users are increasing by the day. According to Global Digital Report 2020, social media has registered a 9.2 per cent increase in users since January 2019. This clearly indicates the potential of social media to reach out to a large number of audiences and spread awareness about the products and… Continue reading Social Media Trends During the Covid-19 Pandemic