A “Public Relations” is an art by which an organisation or an individual communicate with public. In a country like India, it is at nascent stage so number of people are bemused about the PR functioning. Also, the art and science of public relations is still more art than science. This also led to confusion in… Continue reading Common Myths Associated with PR Fraternity
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It starts with your goals. Make sure any agency you consider understands them, and that they offer ways to measure the positive impact of a successful PR program on achieving those goals. Solid Reputation Top PR firms have a good reputation, both in the community and in media circles, brought on by years of… Continue reading 7 Qualities You Must Consider While Choosing A PR Agency
Public Relations is the management of the two-way communication between the organisation and the public. It is one of the marketing tools that can help the brand to keep it’s recognition. The way a brand is promoted is presented by public relations and it is also one of the traditional five P’s of marketing (product,… Continue reading How To Increase Your Brand Exposure With Public Relations?
The booming Internet connectivity and proliferation of advanced technologies have disrupted the communication landscape worldwide. The real-time and emphatic nature of communication has necessitated PR Agencies to be thoroughly abreast of the industry and tailor their strategy and tactics in tune with the latest demands. Here are the top 5 tactics your PR agency needs… Continue reading Top Five Tactics Your PR Agency Must Follow
The number of social media users are increasing by the day. According to Global Digital Report 2020, social media has registered a 9.2 per cent increase in users since January 2019. This clearly indicates the potential of social media to reach out to a large number of audiences and spread awareness about the products and… Continue reading Social Media Trends During the Covid-19 Pandemic
Starting a new business is a big challenge especially in today’s competitive conditions. When it comes to PR, it isn’t something you invest after you successfully enter the market, it is something you should invest in so that you can successfully enter the market. It has the potential to reshape and maintain almost every other… Continue reading Power of PR in the Start-Ups
Recognising your true web audience and reaching out to them to establish a strong relationship is an essential element of a successful marketing strategy. If you know your audiences, your planning and execution will be easier. Is it possible to create effective content without knowing your target audience? The answer is No! Creating content without… Continue reading How To Reach Your Exact Target Audiences?
With the evolution of social media, a new version of word-of-mouth promotion called ‘Influencer Marketing’ has mounted in the field of digital PR. It requires partnering with social media influencers to generate loyal and organic following on social media platforms. They can become your best and most efficient brand ambassadors when you engage them in… Continue reading Influencer Marketing and Public Relations
Often people ask, what is the role of social media in public relations? Social media has emerged as a prime storytelling mechanism. With the growing digital panorama, brands are now executing social media into their PR strategy as a medium to connect with audiences. Customers are using social media to understand and interact with their… Continue reading Role of Social Media in Public Relations