The importance of public relations lies in how cost-effective it is as a B2B marketing strategy to increase credible brand awareness. PR in B2B consists of three elements brand building, demand generation and digital communication. It fosters new relationships within a specific industry or business sector and entails manipulating influences of the targeted audience through… Continue reading Role of Public Relations in B2B Marketing 2022
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The world has come to a standstill. Covid-19 which reared its head in China back in December 2019, today has impacted most of the countries around the globe. People are staying indoors, have slowed down and wary of social interaction. This has certainly had its impact on all businesses. Right from a small hawker on… Continue reading Marketing In Times Of The Dreaded Covid-19
Search engines, such as Google, provide unbiased results to deliver information as per your search. They identify all relevant information and come up with results as quickly and accurately as possible. Websites appear rank-wise as per their quality and significance in the search results. To give ranking to websites, search engines use various metrics such… Continue reading How SEO Works For Small Businesses 2022?
The spokesperson plays an important role in getting information about the organization out to the media and controlling the flow of that information. They work closely with brand managers and professionals to craft statements and press releases, ensuring that information is relevant and timely. Spokesperson Training: Before facing the media a spokesperson must do these… Continue reading Role of Spokesperson in COMMUNICATION
From nobody knowing about PR to it becoming one of the world’s most popular jobs, PR has come a long way in India. There was a time people only knew about journalism and advertising but PR was considered similar to HR. Today it is very commonly said by a layman too, “You need PR!” The… Continue reading Evolution of Public Relations in India
Great, sensible and appealing content in all forms is king! Our senses are constantly bombarded with various kinds of contents. It could be in the form of text, visuals or audio. Content that stands apart and is compelling wins the race among this rush of content. Digital agencies, PR agencies and social media agencies must… Continue reading Content is king! Long live the king!
Even before humankind discovered fire and made wheels from wood, it had already made its greatest invention- methods of communication. Communication was what helped humankind unite, form communities, survive and evolve. And till date, communication is what has helped humankind repeat its glorious history time again. But this couldn’t have been possible without a dynamic… Continue reading PR Trends 2022 – Top 9 Emerging Trends in PR