A “Public Relations” is an art by which an organisation or an individual communicate with public. In a country like India, it is at nascent stage so number of people are bemused about the PR functioning. Also, the art and science of public relations is still more art than science. This also led to confusion in… Continue reading Common Myths Associated with PR Fraternity
Tag: public relations
Public Relations is the management of the two-way communication between the organisation and the public. It is one of the marketing tools that can help the brand to keep it’s recognition. The way a brand is promoted is presented by public relations and it is also one of the traditional five P’s of marketing (product,… Continue reading How To Increase Your Brand Exposure With Public Relations?
The booming Internet connectivity and proliferation of advanced technologies have disrupted the communication landscape worldwide. The real-time and emphatic nature of communication has necessitated PR Agencies to be thoroughly abreast of the industry and tailor their strategy and tactics in tune with the latest demands. Here are the top 5 tactics your PR agency needs… Continue reading Top Five Tactics Your PR Agency Must Follow
Starting a new business is a big challenge especially in today’s competitive conditions. When it comes to PR, it isn’t something you invest after you successfully enter the market, it is something you should invest in so that you can successfully enter the market. It has the potential to reshape and maintain almost every other… Continue reading Power of PR in the Start-Ups
With the evolution of social media, a new version of word-of-mouth promotion called ‘Influencer Marketing’ has mounted in the field of digital PR. It requires partnering with social media influencers to generate loyal and organic following on social media platforms. They can become your best and most efficient brand ambassadors when you engage them in… Continue reading Influencer Marketing and Public Relations
Often people ask, what is the role of social media in public relations? Social media has emerged as a prime storytelling mechanism. With the growing digital panorama, brands are now executing social media into their PR strategy as a medium to connect with audiences. Customers are using social media to understand and interact with their… Continue reading Role of Social Media in Public Relations
Public Relation has flourished in recent times because almost every brand tries to engage PR specialists to help their brand reach the public. PR is a cog in the wheel of creating perception. It builds a mutually beneficial relationship between organizations and their audience, persuading them to follow with their idea, avail their services or… Continue reading Importance Of PR In Branding
Companies strive to become a brand as it serves many purposes simultaneously. It helps a company acquire a unique stature in a highly competitive market and thus, creates trust among all the stakeholders. Building trust and credibility take years, while a crisis and related media coverage just for a day is enough to dilute all… Continue reading Role of PR in Crisis Management
The importance of public relations lies in how cost-effective it is as a B2B marketing strategy to increase credible brand awareness. PR in B2B consists of three elements brand building, demand generation and digital communication. It fosters new relationships within a specific industry or business sector and entails manipulating influences of the targeted audience through… Continue reading Role of Public Relations in B2B Marketing 2022