PR in Hospitality is a highly competitive field that thrives to an excellent extent on effective PR for hotels, which is an ongoing process. It is important to strengthen relationships with the media that require development and maintenance. The role of PR agencies in hotels is to create a hotel’s reputation and to guard it… Continue reading The Importance of PR in the Hospitality Sector
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Companies strive to become a brand as it serves many purposes simultaneously. It helps a company acquire a unique stature in a highly competitive market and thus, creates trust among all the stakeholders. Building trust and credibility take years, while a crisis and related media coverage just for a day is enough to dilute all… Continue reading Role of PR in Crisis Management
The occurrence of untoward circumstances such as disasters causes unprecedented chaos in the daily life of the common man. The widespread dilemma created by calamities affects the decision-making ability of not only the general public but also the authority concerned. But, the situation demands a quick action to mitigate the impact and ensure the well-being… Continue reading Disaster Management And The Role Of Communication
The importance of public relations lies in how cost-effective it is as a B2B marketing strategy to increase credible brand awareness. PR in B2B consists of three elements brand building, demand generation and digital communication. It fosters new relationships within a specific industry or business sector and entails manipulating influences of the targeted audience through… Continue reading Role of Public Relations in B2B Marketing 2022
The world has come to a standstill. Covid-19 which reared its head in China back in December 2019, today has impacted most of the countries around the globe. People are staying indoors, have slowed down and wary of social interaction. This has certainly had its impact on all businesses. Right from a small hawker on… Continue reading Marketing In Times Of The Dreaded Covid-19
Search engines, such as Google, provide unbiased results to deliver information as per your search. They identify all relevant information and come up with results as quickly and accurately as possible. Websites appear rank-wise as per their quality and significance in the search results. To give ranking to websites, search engines use various metrics such… Continue reading How SEO Works For Small Businesses 2022?
The spokesperson plays an important role in getting information about the organization out to the media and controlling the flow of that information. They work closely with brand managers and professionals to craft statements and press releases, ensuring that information is relevant and timely. Spokesperson Training: Before facing the media a spokesperson must do these… Continue reading Role of Spokesperson in COMMUNICATION
From nobody knowing about PR to it becoming one of the world’s most popular jobs, PR has come a long way in India. There was a time people only knew about journalism and advertising but PR was considered similar to HR. Today it is very commonly said by a layman too, “You need PR!” The… Continue reading Evolution of Public Relations in India
Great, sensible and appealing content in all forms is king! Our senses are constantly bombarded with various kinds of contents. It could be in the form of text, visuals or audio. Content that stands apart and is compelling wins the race among this rush of content. Digital agencies, PR agencies and social media agencies must… Continue reading Content is king! Long live the king!